MSRP
I was looking for the most affordable BEV, and not much more. For a time, the only options for a BEV in America were the Tesla Model S, and Model X, starting at US$96,000+ and up. (Before that, there was also the Roadster, US$250,000).
When the Model Y (US$37k+), and Model 3 (US$35k+) came on the market, other US automakers took notice. They started selling models ranging from the low US$30k, to US$90k. The other options prior were low range offerings from Nissan and Chevy, —the Leaf and Bolt, respectively.
To be certain, with most American motorists driving fewer than 40 miles (64 km) per day, these vehicles were more than adequate. I drive greater distances, and wanted a nicer vehicle. (I would have taken a more basic vehicle for under US$25k, if it had an adequate range).
Dealer Invoice
MSRP is, as the name says, a suggested
retail price. The dealer buys its vehicles from the manufacturer
for a lower price. technically, they can sell for less than MSRP if they need to get rid of inventory.
This now puts offerings from makers such as Hyundai and Kia potentially far below what Tesla is offering.
Dealer Options
The problem is that the dealership model allows dealers to charge various fees to cover some of their franchise costs, and to mandate some dealer value added options, at additional costs to the buyer. in other words, one is not likely to be paying invoice, or even MSRP, to leave with ones new car.
Indeed, not counting delivery fee, tax, tag, & title, I could not find a car under the Tesla MSRP.
With the showroom model, there is no middleman paying invoice to the manufacturer, and there is no dealer fees or mandatory dealer options. The only additional charges are delivery fees, non-mandatory buyer options, and tax, tag & title.
Indeed, after all fees and taxes, the Tesla Model 3 is the least expensive long range —over 240 miles— BEV on the American market in when I bought Tamar. The Tesla Model Y is the second least expensive long range BEV.